Makeup Brushes & Tools

Ouch! Stop Pulling My Hair!

Mika Liias took to grabbing the hair of a cosmetics manufacturer and asked “How do you feel if I pull your hair and make a makeup brush from it?”, to ‘explain’ why he wanted them to develop vegan cosmetics for MAKE UP STORE 2 years ago.


Founder of Swedish cosmetic brand - MAKE UP STORE, Mika Liias, has always been an animal lover, and his young ambition was to be a veterinarian. Today, he is an active advocate of animal rights and has propelled the drive into his world of colours since 2018.
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